PIANO in Netanya: the open-air center that reshaped Ir Yamim

In southern Netanya, a few minutes from the beach, the Ir Yamim neighborhood grew around new residential towers but lacked a real neighborhood center. The PIANO complex, on Shoshana Damari Street, filled that gap; its management now presents it as one of the most popular lifestyle destinations in the area.

An open-air place to live

PIANO is not an enclosed mall but an open complex around the Israeli Artists Square (Kikar Omanei Israel). According to its management, it brings together more than 50 businesses over about 7,000 m² of retail: restaurants, cafés, boutiques and national brands, with pedestrian walkways, green areas and terraces.

From neighborhood project to landmark

The project was led by the Briga group, which announced in 2019 an investment of about NIS 165 million and the goal of making it “the living room of Ir Yamim”, with opening planned for spring 2020. The complex is now held by the JTLV real estate fund, which describes it as located in the heart of the neighborhood along Netanya’s southern coastline.

What it changes for residents

• Services within walking distance: cafés, restaurants and everyday shops minutes from home.
• A livelier neighborhood: terraces, events and open spaces bring Ir Yamim to life.
• A more sought-after address: a quality neighborhood center is one of the criteria buyers and tenants look at.

To get a sense of prices, see the price map and the Netanya estimator, then check actual sales on the official registry (nadlan.gov.il).

Sources: official PIANO website (piano-center.co.il), JTLV fund project page, Netanya Net article of 29 July 2019. Photo: Ir Yamim towers, David Shay, CC BY-SA 4.0, Wikimedia Commons.